Must-Read Books to Build a Winning Mindset and Dominate as an Insurance Agent in 2025

If you're serious about rising above the noise in the insurance industry and becoming the kind of agent who actually moves the needle, then it's time to upgrade your mental operating system. The difference between the ones who survive and the ones who scale? It’s mindset. Relentless drive. Strategic moves. Obsessive consistency.

In 2025, winning isn’t about doing “just enough.” It’s about owning your trajectory, creating leverage, and never letting your foot off the gas. And the right books? They’re your playbook. Here are three powerhouse reads that every agent at Insurance Elevated should devour if they want to build unshakable confidence, take massive action, and gain the kind of psychological edge that separates the elite from the average.

The 10X Rule: The Blueprint for Massive Action and Sales Domination

Grant Cardone doesn’t whisper — he yells the truth most people don’t want to hear: you’re not doing nearly enough. The 10X Rule isn’t about motivation. It’s about recalibrating your internal thermostat so that your “normal” is ten times everyone else’s peak.

Why it matters for insurance agents:

• It rewires your thinking to embrace obsessive consistency, not short-term hustle.
• It forces you to ditch comfort and lean into high-performance sales psychology.
• It aligns perfectly with the way we operate at Insurance Elevated — no fluff, just domination.

Agents who adopt the 10X mindset aren’t hoping to hit their quota — they’re building a machine. They understand that success is predictable only when you show up bigger and harder than anyone else.

Relentless: How to Build Elite Confidence and Perform Under Pressure

Tim Grover trained Michael Jordan, Kobe Bryant, and Dwyane Wade — so yeah, he knows a little something about pressure. Relentless isn’t for the faint of heart. It’s for those who are ready to shed excuses and embrace radical personal accountability.

Grover breaks down three types of performers: Coolers, Closers, and Cleaners. Cleaners don’t just rise to the occasion — they are the occasion.

For insurance agents looking to build bulletproof mental resilience in a competitive market, this book is a wake-up call.

Key takeaways:

• Develop mental toughness that shows up when deals get hard and rejections pile up.
• Build the kind of elite mindset for sales that doesn’t depend on motivation — it’s about identity.
• Tap into inner dominance that’s sustainable, not situational.

The top agents at Insurance Elevated are already living this. They’re the ones you can’t outwork, outlast, or outmaneuver — because they’ve built it into their DNA.

The 48 Laws of Power: The Strategic Playbook Every Agent Should Study

Robert Greene’s The 48 Laws of Power isn’t a light read — but it is one of the most transformational if you want to play the long game.

This book dives into the psychology of influence, authority, and positioning. And in the insurance game, you’re not just selling — you’re shaping perceptions, building trust, and moving people to take action.

Why agents need it:

• Understand how to control the frame in every conversation.
• Master power dynamics in business and client relationships.
• Learn how to build perceived value without saying a word.

Power is a misunderstood concept — especially in sales. But this book shows you how to use it responsibly, effectively, and with precision. Read it once and you’ll start seeing patterns everywhere — in negotiations, client objections, and even team dynamics.

Stacking Your Mental Arsenal: Why These Books Work Best Together

Each of these books unlocks a different growth mindset switch:

• The 10X Rule gets you into action mode. ‍
• Relentless makes that action bulletproof. ‍
• The 48 Laws of Power helps you move strategically in a noisy market.

Together, they become a personal development trifecta that fuels your insurance success formula — effort, mindset, and influence.

At Insurance Elevated, we’re not interested in creating average agents. We’re building franchise players. Leaders who treat this opportunity like the business it is — with commitment, structure, and fire.

Don’t Just Read — Apply

Reading these books is just the start. Real power comes when you internalize the principles and apply them with urgency. Don’t treat them like “motivational” reads — treat them like manuals.

And when you’re ready to take what you’ve learned and turn it into real results, remember: Insurance Elevated is where winning mindset meets unlimited opportunity.

Want to be that franchise player?
Start by applying today and working with our team that’s full of them.